Vermont Passes Legislation Protecting Consumers from Data Brokers
At
the end of May, Vermont became the first state in the U.S. to create
and pass legislation that regulates data brokers and the information
they fence. The law seeks to provide consumers with an extra level of
protection while initiating accountability for a nearly unregulated
industry. Designed to target massive data brokers like Spokeo, White
Pages, and Been Verified, who have previously functioned under an
umbrella of little to no oversight.
While
there are ways to institute your removal
from Whitepages and the information they store it
is by no means a simple step. This legislation will force data
brokers to:
-
register with the state
-
comply with new rules
-
inform consumers on the data they collect
-
provide clear instructions for opting out
-
immediately notify authorities when a breach occurs (including the number of consumers affected)
-
be held accountable for fraud by the state itself
The
law defines a data broker “as a business, unit, or units of a
business, separately or together, that knowingly collects or sells or
licenses to third parties the brokered personal information of
consumer with whom the business does not have a direct relationship.”
This very broad definition will result in companies that previously
considered themselves in a different business to also be held
accountable for what they do. Vermont has also taken the initiative
to define personal information as including a person’s address,
name, date of birth, social security number, and any unique biometric
data (i.e., fingerprints, retinal scans, facial images, etc.).
In
addition, Vermont’s law will put an end to the fee associated with
freezing and unfreezing your credit. Vermont has a tradition of
siding with the consumer, from enacting protections that keep them
safe to enhancing regulations it’s not surprising that they are the
first state to enact protections in the digital realm.
About
DeleteMe
DeleteMe
empowers average people to control how their personal information is
accessed and shared online. By removing details like names, addresses
and phone numbers from websites like PeopleFinders, Spokeo and
DexKnows, this subscription service helps clients remove
personal information from Google.
For
more information, visit Joindeleteme.com
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