The Sneaky Ways Data Brokers Gather Information About You
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It’s no surprise that purchases are tracked, which can legitimately provide relevant product or service suggestions based on your past purchases. But it’s not just helping the company you bought a product or service from online. Many websites, including retail outlets and others, will also sell your info to other advertisers, retailers, and data collection or retention entities. That can seem harmless enough—except that most people would probably prefer their history with websites not be shared when those sites involve an illness they suffer from, an addiction, adult purchases, personal debts, or anything else with a stigma attached to it. Even brick-and-mortar businesses participate in this information marketplace. They will often ask for your email address when you complete a purchase. This is exactly the kind of information that data brokers will pay for. Third-Party Tracking As uncomfortable as the thought of a website sharing your preferences, quirks, and b...